At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.
We offer our meal kit boxes full of exciting recipes and thoughtfully sourced, fresh ingredients in more than 10 countries, operating from offices in Berlin, New York City, Sydney, Toronto, London and Amsterdam. Our more than 4,000 employees are the heart and soul of our highly international, fast-paced, and dynamic environment where innovation and smart, fast action is encouraged.
We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and development opportunities are endless. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.
About the job
We are looking for a Team Lead for our Content Performance team who will be part of the Growth department. They will head up the rapidly growing Influencer Marketing, Native advertising, and SEO channels. Primary responsibility will be to define and execute a performance-focused global content strategy. This will be done primarily by leveraging Influencer, Native and SEO channels individually while maximizing cross-channel opportunities to achieve our ambitious acquisition goals.
The ideal candidate will have strong knowledge of the content industry and thrive in a fast-paced environment. To succeed in this role, you’ll need proven experience in creative planning and distribution, as well as a highly analytical mindset. A good level of enthusiasm, an innovative mind and a strong drive for getting things done will massively help in this role as well as in this environment.
- You will lead the International Content Performance Team (Influencers, Native and SEO) managing 4 direct reports
- Analyze ongoing performance, identify opportunities, and define structured plans and reporting to improving advertising efficiency
- You will define, own and manage the implementation of HelloFresh’s Content Performance strategy working closely with local Heads of Marketing across 11 different markets, Global Brand, and Tech teams.
- Own ideation to execution process by managing outreach and creative strategies, as well as channel-specific account management to meet Influencers, Native and SEO volume, CPA and ROI goals
- Collaborating with online marketing teams on media buying initiatives across Facebook, Instagram, Taboola, Outbrain, and other content distribution platforms
Who we're looking for
- Minimum of 5 years’ experience in performance marketing with a focus on Native & Influencers performance advertising; experience in SEO and Paid Social is a plus
- Experience in managing teams incl. managing senior team members
- results-driven and strong business sense
- Good knowledge of influencers management platforms/tools
- You are an expert on campaign bidding, targeting, optimization, and audience management using native platforms (such as Taboola and Outbrain) as well as web tracking setup and troubleshooting
- Analytical: exceptional systematic and investigative thinking, capable of diagnosing and solving blockers and optimizing day-to-day performance
- Strong communication skills and the ability to work successfully in flexible team structures across markets with strong signs of assertiveness
- You can manage several projects from start to end, across several stakeholders with varying levels of involvement
- You are passionate about content and creatives that drive impact and have experience working with content across performance marketing channels
- You are a team player and strive in a large international and geographically dispersed team
What we offer
- The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
- A vibrant, international environment
- A guaranteed steep learning curve & boost for your career
- Competitive compensation
- Sabbatical policy
- Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFresh GO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes, Summer & Winter Party)
Are you up for a challenge?
Please submit your complete application below including your earliest starting date.