HelloFresh

Brand Manager

London

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HelloFresh is on a mission to transform the way the world thinks about home cooking. Forget the hassle of supermarkets, or the tiresome process of planning your weekly meals - we deliver to your door all the ingredients, instructions and inspiration needed to make delicious meals at home, from scratch.

At just 9 years in, we’re the industry leader and have delivered hundreds of millions of meals to millions of households worldwide and are passionate about disrupting one of the last industries to go online - food and grocery.

But most importantly, it’s our incredible people who make HelloFresh what it is. We thrive on giving our employees an inclusive working environment, in which they have access to development opportunities and in which their voices are heard and valued every day. This helps us best reflect and serve our customers.

So if you’re keen to join a caring, fun and energetic team, look no further!

 

About the job

HelloFresh UK is on the hunt for an experienced brand manager who is creative and  commercially-driven to manage the delivery of all locally-led brand campaigns. This role sits within the brand team reporting to the Head of Brand and will work closely with the product marketing, PR and creative teams. 

Working closely with the local brand team you’ll be leading the efforts on:

  • Above the Line creative planning, execution and delivery 
  • High profile celebrity sponsorship campaign development, execution, delivery and measurement.  
  • Content and storytelling strategies and development across key brand channels including Facebook, Instagram and TikTok. 
  • Be the main POC for the growth team and support them across channel creative and copy development to drive customer acquisition. 

 

You will work closely with the Head of Brand and wider global brand team to manage the implementation of the yearly brand plans, driving the UK’s brand awareness and consideration targets and supporting the growth team across customer acquisition and retention. 



What you will be doing:

Support the development of the yearly Brand Plan together with the Local/Global Brand teams, ensuring all initiatives have clear goals that ladder up to the overall Brand goals and business strategy.

Work closely with our Local/Global Brand teams on Global-led brand initiatives that roll-out to all HelloFresh countries, making sure that these are optimised to achieve UK’s brand goals.

Liaise with Local/Global Brand teams on day-to-day campaign management and execution supporting where possible to maximise campaign value.

Lead on working with Local/Global Brand and Growth teams to ensure that the Brand’s positioning is effectively reflected across marketing channels and initiatives and that all brand assets drive a consistent brand experience across the marketing mix, bridging the Creative Services team with Performance Marketing teams locally and globally.

Lead on making sure the Local Brand team develops a creative testing approach whenever possible, supporting the development of creative hypotheses, following-up on test implementation and test results.



Who you are:

 

  • Performance-driven and goal-oriented professional with solid brand management experience across Above the Line campaigns and owned channels. 
  • Someone who understands how to leverage customer insight as a springboard of creativity to unlock growth.
  • Preferably experienced in developing a local brand within a Global framework.
  • You are a great communicator and know how to manage multiple stakeholders. 
  • Highly organised and structured in your approach to work.
  • Strong business acumen and ability to work cross-functionally.
  • Experienced in managing agencies, creative partners and media agencies. 
  • Strong left & right brain - known for creativity and innovation but also for rigorous testing, measurement and iteration to improve results continuously.
  • Experienced leading a small creative team.
  • Passionate about food and cooking.

What you will get in return:

 

  • 70% discount on HelloFresh boxes from day one
  • Free local gym access or private health care
  • Pension scheme contribution
  • Additional working flexibility available after 6 months
  • Access to our Learning & Development platform, to keep learning on top of your daily tasks
  • Borrow my Doggy Premium account
  • Free breakfast, hot and cold drinks every day
  • Weekly Power Sanctuary Yoga class
  • Employee Assistance Program provided by Health Assured
  • Regular fun activities and team building

 

Start date: November or December 2020

 

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London


Recruitment Process: first, you will have a phone interview with a member of our Talent Acquisition team. Should you be successful, we will ask you to work on a technical test (should be fun) at home. If you are invited to the next stage, you’ll have a HelloFresh DNA interview with two members of the Brand Team (to assess cultural fit and overall chemistry) and a competency interview with the Head of Brand, in which you will present the case study. If you pass the competency interview, you would have final calls with our Vice President of Global Brand and our UK Marketing Director.

 

We are an Equal Opportunities Employer and we welcome applications from all candidates regardless of age, race, disability, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity/paternity, religion or belief.

All our sites in the UK are wheelchair accessible.

 

 

Are you up for a challenge?

Learn more about HelloFresh