Head of Brand Strategy (m/f/x)


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The role

As Head of Brand Strategy, you will be working closely with the Global SVP Brand and will be part of the Global Brand Team and will be responsible for the strategic positioning across our portfolio of multiple brands across all 14 global markets. You’ll be  in charge of Strategic Brand Marketing and Brand Development as well as Product Marketing and coordinate projects across local and global teams at HelloFresh.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you'll do

  • Manage Annual Brand Planning across all international HelloFresh markets and coordinate progress reviews
  • Lead the development and application of the brand portfolio across the HelloFresh Brand family (HelloFresh, Green Chef, Chefs Plate, EveryPlate and Factor) together with the Global SVP Brand
  • Coordinate Brand Positioning of new market entries in close alignment with the Market Launch Taskforce
  • Drive the international product marketing strategy and implement decision frameworks for product communication
  • Work closely with the Brand Campaigns Team on the development of Brand Partnerships
  • Closely align with Research and Marketing BI in identifying brand developments across markets
  • Develop and oversee product communication rollouts
  • Close collaboration with New Product Development, Operations and Tech Teams
  • Close collaboration with all Marketing Departments

What you'll bring

  • Senior professional with min. 7 years' experience in digital Marketing
  • Experience with management of Brand Portfolios and Brand Strategy
  • Budget planning and management experience
  • Understanding of testing setups and optimization 
  • Performance-oriented mindset
  • Collaborative yet decisive personality
  • Ability to manage and coordinate matrix teams and operate in international environments
  • Ability to think on your feet and take decisions in a fast paced environment 
  • Ability to set and maintain structures

What we offer

  • Healthy discount on weekly HelloFresh boxes
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • Subsidised childcare with a professional nannying agency
  • Free access to Headspace, biweekly in-house yoga classes (remote since March 2020)
  • A diverse and vibrant international environment of 70+ different nationalities
  • Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents. 

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.   

Our more than 7,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

You can get a taste of what we've been working on by checking out About HelloFresh.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.


Are you up for a challenge?

Learn more about HelloFresh