Senior Manager CRM (m/f/x)


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The role

We’re looking for a CRM specialist with managerial experience to join our product team and help define, shape and deliver strategies to millions of users on a global scale. You will help direct the team and launch CRM campaigns across both email and mobile via push notifications. You will have a direct impact on the experience our users have and how the CRM team performs. 

What you’ll do

  • Build and manage end-to-end campaigns (email, push notifications, in-app, and others), including segmentation, template creation, and parametrization of the campaign in the CRM Platform
  • Contribute to the adaption of designs and carry out A/B tests, in order to improve our marketing strategy
  • Run analysis of predefined KPIs and A/B Tests, and share the insights and reports with stakeholder 
  • Monitor and improve campaigns, in order to bring maximum value for both the customers and the business
  • Work closely with multiple teams, across the globe, to run initiatives and execute on key projects   

What you’ll bring

  • You have a Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or other related field
  • Previous experience in CRM / Customer Centric roles, and a great understanding of CRM fundamentals and tools, like GDPR compliance, email deliverability, A/B split testing, Referral Trends and CRM best practices
  • Managerial experience of leading, developing, supporting a team of CRM specialists
  • Experience working with multiple communication channels, including email market and mobile communications
  • Analytical skills and being data-driven: you're able to design new analysis and convert them into business decisions and campaign optimizations
  • Skills in Agile Project Management, developing an iterative plan and helping the team achieve this
  • SalesForce experience/knowledge is a plus

What we offer

  • Comprehensive relocation assistance to move to Berlin plus visa application support
  • Healthy discount on weekly HelloFresh boxes
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • A diverse and vibrant international environment of 70+ different nationalities
  • Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents. 

Our Engineering, Data, Product and Security teams are located in Berlin and New York and are critical to what we do. From procurement tools to conversion rate optimization, live pricing tools, payment services and add-on upselling features, we work on a wide variety of challenging problems. The result is a high output where we constantly build and release features and engines that make our business thrive, allowing us to deliver real financial impact.

Our more than 7,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

You can get a taste of what we've been working on by checking out our tech blog

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

For insight into our interview process take a look at our recent post here

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

Are you up for a challenge?

Learn more about HelloFresh