Marketing Automation Manager (m/f/x)


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The role

As a Marketing Automation Manager, you’ll join the CRM Automation team who are working to automize and optimise CRM activity. Additionally, the role will cooperate closely with the Campaign team to run initiatives across all countries and in relation with other functions like Customer Experience, Tech and Product teams.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

  • Continuous evaluation, optimisation and automation of existing CRM initiatives for the HelloFresh Group (HelloFresh, Green Chef, Chefs Plate &  EveryPlate)
  • Improving complex journeys and automation programs in Salesforce
  • Reviewing data extensions and ensuring data quality
  • Ensuring segmentation, messaging/content/imagery, customer journeys and reporting are all functioning properly
  • Work closely with our Tech team to support with implementation of new platform features and releases

What you’ll bring

  • Experience in the field of CRM
  • Experience with Salesforce Marketing Cloud
  • Excellent understanding of email marketing concepts and metrics
  • Strong problem-solving skills with a creative approach and team player abilities
  • Strong knowledge of SQL
  • HTML and AMPScript are a plus
  • Full professional English proficiency
  • Strong verbal and communication skills
  • Ability to work autonomously in a fast-moving / fast-growth environment

What we offer

  • Comprehensive relocation assistance to move to Berlin plus visa application support
  • Healthy discount on weekly HelloFresh boxes
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • A diverse and vibrant international environment of 70+ different nationalities
  • Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents. 

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.  

Our more than 7,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

Are you up for a challenge?

Learn more about HelloFresh