Senior CRM Audience Manager (m/f/x)


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The role

At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.

As Senior CRM Audience Manager, you will join the CRM team dedicated to developing customer-centric strategies in order to activate customers through CRM channels. You will work closely with cross-functional stakeholders to garner a comprehensive understanding of prospect HelloFresh customers and devise a robust global strategy, which still adheres to the nuances of our local markets, in order to create a seamless customer experience and maximize business value.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

The successful candidate will report directly into the Director Reactivation. Task and responsibilities will include:

  • Development and continual optimisation of the strategic Reactivation roadmap, in partnership with Snr. Reactivation Audience Manager
  • Scope and lead the implementation of new Reactivation channels
  • Scope and develop data driven marketing solutions in order to achieve ambitious business objectives
  • Ownership and development of rigorous AB testing strategies across all international markets
  • Enabling close partnership and alignment with relevant product teams
  • Conducting in depth performance analysis, in partnership with Marketing Analytics team
  • Developing a deep understanding of our cancelled customer base, sharing these insights with the wider Marketing and Product teams, and using these insights to steer marketing strategy
  • Lead personalisation strategies across all Reactivation initiatives
  • Support Campaign Management team with campaign implementation process, from kick-off to post-mortem analysis

What you’ll bring

  • 4+ years CRM experience, ideally within a subscription model business
  • Ideally experience with retention/reactivation programmes
  • Analytical curiosity, a history of data interpretation and the ability to problem solve
  • Cross-departmental stakeholder management
  • Ability to work autonomously in a fast-moving / fast-growth environment
  • Strong written & oral communication skills
  • Proficient in English, other languages are a plus

What we offer

  • Comprehensive relocation assistance to move to Berlin plus visa application support
  • Healthy discount on weekly HelloFresh boxes
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • A diverse and vibrant international environment of 70+ different nationalities
  • Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.   

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

Are you up for a challenge?

Learn more about HelloFresh