Associate Director Culinary


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Join our HelloFresh Family

At HelloFresh we love food and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box, filled with the best fresh ingredients. With our meal boxes with easy-to-cook recipes and fresh ingredients, we are driving change in the quickly evolving food industry. From developing our recipes to delivering the boxes - the customer is at the center of everything we do. Our aim is to make every meal a moment to look forward to, for everyone at the table. No surprise then that data is our friend and for us, learning never stops. We make quick but informed decisions and as a fast-growing company, we value flexibility and speed.

We need you!

For our young and passionate team in Amsterdam, we are looking for an Associate Director Culinary. Working in the Product team you are responsible for the basis of HelloFresh’ success: our product. As an Associate Director Culinary you will lead the team in creating the best possible menu our customers can wish for. It contains the best recipes with sufficient variety and neatly adapts to the ever changing demands from our customers. Doing so, you have a serious impact on our mission: change the way people eat forever.   

You will:

  • Ensure we can offer more than 30 delicious recipes every week to our customers in Belgium, the Netherlands and Luxembourg, 
  • Analyze menu performance and implement improvements contributing to our most important KPIs: recipe satisfaction and recipe budget. 
  • Lead a team of 15 people with 6 direct reports responsible for creating and improving our menu and recipes. 
  • Plan our menu strategy and agenda for 2022 and beyond
  • Collaborate with many different teams, for example our global team for best practices of other HelloFresh markets, Procurement and Business Development. 

Are you our perfect new colleague?

You have:

  • A minimum of seven years experience in either e-commerce, top-tier strategy consulting, FMCG or a combination of these. Importantly, you are passionate about food! 
  • Tangible product development, business development or product portfolio management; experience in e-commerce or retail, experience within food or groceries is a plus;
  • Strong analytical skills; you can easily deal with data and know how to use the data as the basis of your decisions. Building business cases and improvement plans is not new for you
  • Experience with decision making and steering business direction, customer centricity is a core focus
  • Experience as a people manager who wants to get the best out of your team and conducts a performance dialogue easily;
  • A clear vision and are proactive; you act in line with this vision and are also able to push back when necessary.
  • Fluency in English, Dutch is a strong plus

What do we offer you?

  • Make a serious impact on changing the way people eat forever by being responsible for the core of HelloFresh: the menu and recipes. 
  • A lot of learning- and development opportunities within a young and dynamic e-commerce company
  • Freedom of idea and initiative, execution and implementation of your own ideas and initiatives
  • Company benefits such as food and fruit in the office, exercise classes, and other health-related activities
  • Discount on the HelloFresh Box
  • An amazing team and office in Amsterdam check it out here!
  • The opportunity to engage and collaborate with our talent across the globe
  • And of course, you’ll get compensation in the form of salary and other perks. 

What does the recruitment process look like?
After applying we will look at your application. If we see a match, we will invite you for a video call to get to know each other. Are we still positive? Then we proceed to the assessment stage, where you will perform a technical case study to determine if you have the necessary skills for the job. Next up is an online interview with your potential new manager, the Director of Product Operations, followed by two interviews with C level. We will schedule the (online) interviews as quickly as possible, to make sure you'll know as fast as possible if you can start at HelloFresh!

You’re hungry for more?
Nice, we got you covered! Apply now below with your complete application documents, gladly also without a photo and without stating nationality, marital status, gender, religion or other discriminatory characteristics. 

At HelloFresh we celebrate Diversity, Inclusion, Equity and, Belonging. We are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business need.

We’d like to work with our own recruiting agencies. Proactive talent acquisition is therefore not appreciated.

Are you up for a challenge?

Learn more about HelloFresh