Senior Salesforce Marketing Cloud Developer

New York, NY

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Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.  

We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people. 

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

HelloFresh is looking for a Senior SFMC (Salesforce Marketing Cloud) Developer to join our Customer Relationship Marketing (CRM) team to help us deliver great customer experiences across our multiple marketing channels and brands. As a member of the CRM automations team, you will be in an integral position to ensure implementation -- and adherence -- to platform best practices. You’ll be responsible for developing (and implementing) solutions to address technical challenges across the CRM org, think-tanking options, distilling that information to stakeholders and implementing the agreed upon solution. Attention to detail, quality of work and ability to understand & work within complex technical systems are all keys to success. 


You will…

  • Support new campaign development, including coding, setup, testing, validation and de-bugging; diving into data extensions, API payloads, HTML and more to implement the best solution. 
  • Think outside the box to help teams work more efficiently, asking questions to get at underlying opportunities
  • Collaborate with relevant teams (Analytics, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, and validate data
  • Provide troubleshooting support for stakeholders encountering errors or technical issues within our CRM tech stack (primarily Salesforce Marketing Cloud (SFMC)), including code reviews for stakeholders
  • Maintain best practices across all development work in SFMC, including troubleshooting, naming conventions, list management, coding, etc
  • Develop email templates, which may include coding of emails using HTML, ampscript and CSS that streamlines processes
  • Leverage Journey Builder to deliver multi-touch communications
  • Create SQL queries in Automation Studio to segment audiences, query data and create data extensions to support marketing requests
  • Participate in or lead development workstreams to move projects forward -- gathering requirements, gaining buy-in, prioritizing, and getting new functions into marketers hands.

You are...

  • Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
  • Skilled in SQL, ampscript and Salesforce Marketing Cloud best practices for associated front-end and backend platform work
  • Experienced at understanding stakeholder needs, existing systems and developing recommendations to meet outlined needs, while also being able to explain to marketers the nuances of why this solution is best. 
  • Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives, asking questions to dig deeper and support the broader CRM team
  • Strategic and analytical thinker who is comfortable thinking in terms of short and long-term goals
  • Strong interpersonal skills and can collaborative effectively with relevant teams and people at all levels
  • Excited to automate workflows, tackle problems, iterate/improve processes and help us create a best-in-class platform that is nimble and scalable.

At a minimum, you have...

  • Bachelor’s degree – in the field marketing / technology or related field (or equal professional work experience)
  • Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist
  • At least 6 years of Salesforce / marketing automation experience, including both content and technical aspects of development work. Email Studio, Mobile Studio, Advertising Studio, Journey Builder, Automation studio.
  • Proficient in Marketing cloud connectors, data extensions, integration with external systems (API), content personalization and other data integrations.
  • Experience with Salesforce Marketing Cloud, building customer journeys, developing new processes, triggers and workflows adhering to SFMC best practices. 
  • Extensive knowledge of HTML, ampscript, SQL, CSS, and other email marketing tools.
It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, because they are a protected veteran, or any other protected classification under federal, state, or local law.

Are you up for a challenge?

Learn more about HelloFresh