HelloFresh in the Press

HelloFresh uncorks new Wine Delivery Service

The World’s Leading Meal Kit Company Expands Product Offerings to Include Wine

NEW YORK, N.Y. - May 10, 2017

HelloFresh, the world’s leading meal kit delivery brand on a mission to save home cooking, announces the launch of HelloFresh Wine, offering customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles. With wines from all over the world, the service allows subscribers to enjoy HelloFresh-selected wines on all occasions, from dinner parties to casual nights in. HelloFresh Wine will be available for purchase starting May 17.

Distinctly expanding their product options, this announcement comes on the heels of the recent addition of breakfast recipes to HelloFresh’s weekly menus in March 2017. HelloFresh’s wine service is the first new product launch since the HelloFresh Family Box was launched in January 2016.

“We are thrilled to announce our wine service and offer our customers yet another way to not only simplify home cooking, but make it fun,” said Stacy Gordon, HelloFresh US Chief Product Officer. “Buying and pairing wine is typically overwhelming, and we look forward to making it easy and enjoyable with delicious wines that open up the HelloFresh cooking experience beyond the final plate.”

Conveniently delivered to customers’ doorsteps, monthly subscriptions will include six full-size 750ML bottles with options of red, white, or mixed cases. Every box will come with pairings that correspond to each month’s HelloFresh recipes. Subscriptions are $89.00 + tax per month and shipping is included. Just like the HelloFresh meal subscription, customers will choose their preferred delivery day and can pause or cancel at any time. HelloFresh Wine will also be available to non-HelloFresh meal customers. For more information please see www.hellofresh.com/wine.