HelloFresh in the Press

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™

Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning

NEW YORK, N.Y. - May 15, 2018

HelloFresh SE (HFG), the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, today announced the launch of Dinner 2 Lunch™, recipes that quickly transform one night’s dinner into the next day’s lunch. The new menu feature starts on May 21.

With Dinner 2 Lunch, a few added ingredients and an extra five minutes takes the dinner recipe and adds a new spin on lunch that’s easy enough to tackle at the office or home.

“Despite our best attempts, it’s too often that lunch means the same thing every day or worse, we choose to eat poorly to quickly satisfy our hunger,” said Claudia Sidoti, Head Chef and Recipe Developer at HelloFresh. “A few simple twists can easily bring new life to leftovers, adding some variety and freshness back into lunch time.”

Dinner 2 Lunch features recipes like Chorizo Beef Chili that becomes a fully loaded Chili Burrito for lunch, Sausage and Zucchini Pizza that transforms into an easy Gemelli Pasta Salad, Honey Sriracha Pork Chops to Bahn Mi Sandwich, and BBQ Chicken and Poblano Quesadilla to Chicken and Rice Bowl with Black Bean Salsa. The Dinner 2 Lunch option will be offered once per week starting at an additional $5 per portion as part of HelloFresh's Classic Plan. For more information, visit www.hellofresh.com..