HelloFresh in the Press

Head of Communications

Nicole Messier



Senior Manager, Public Relations

Shara Seigel



In The News

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti

“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home

“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”

This Is The Ultimate Dream Kitchen, According To Millennials

“Do you agree with these results?!”

Millennials Are Obsessed with These Four Kitchen Trends

“A new survey reveals these youngsters' must-haves in their home cooking quarters.”

An "I Do" BBQ Is the Chill Engagement Party Idea You’ve Been Looking For

“Here’s all the advice and inspo you’ll need to plan a relaxed prewedding barbecue.”

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went

“HelloFresh Dinner 2 Lunch review”

Say Hello To Fresh And Fast Cooking

“With This Female Chef’s Pantry Staples”

HelloFresh Launches Retail Product Line

“Meal-kit company HelloFresh recently added to its retail expansion.”

We Tried HelloFresh’s New Store-Bought Meal Kit (and You Should Too)

“Get a delicious dinner on the table with these new, subscription-free meal kits.”

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh

“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”

6 Kid-Friendly Cinco de Mayo Recipes

“We teamed up with Claudia Sidoti, Head Chef for HelloFresh, to create a festive Cinco de Mayo menu guaranteed to wow your kids both in the kitchen and out.”

HelloFresh Rolls Into Nearly 600 Grocery Stores

“HelloFresh is moving beyond the doorstep.”

HelloFresh to sell meal kits in grocery stores

“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”

Read This and You'll Never Serve Romaine Lettuce Any Other Way

“No fancy ingredients or vinaigrettes required.”

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option

“The new menu offer takes all the guesswork out of the equation.”

HelloFresh’s newest feature could cut your lunch costs in half

“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”

Cleaning Hacks You Can Use All Year Long

“From organizing to dusting, these surprising cleaning tricks will inspire you to roll up your sleeves.”

6 Ways to Hack Store-Bought Balsamic Vinegar into Gourmet Excellence

“Balsamic vinegar doesn’t get the credit it deserves.”

9 simple organization tools to declutter any kitchen

“Organizing experts and chefs share their tips and tricks!.”

HelloFresh highlights waste reduction efforts

“Meal kit company HelloFresh has decreased its waste and given more food to those in need thanks to its partnership with Spoiler Alert, a company that helps businesses manage their unsold inventory.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%

“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

6 Expert Tips to Create Your Spring Wedding Menu

“Make your menu reflect the flavors of the season.?”

How to Become a Recipe Developer

“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE

“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits

“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work

“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef

“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats

“This popular meal-kit company turned customer feedback into delicious results.”

The 5 Best Work-From-Home Jobs For People Who Love Food

“Spread the home meal-kit gospel with HelloFresh.”

The Best Use for Balsamic Vinegar Isn't in Salad Dressing

“Nothing could ever hold a candle to Dad's honey-balsamic vinaigrette, but did you know you can use the tasty vinegar when you're caramelizing onions?”

Hello Fresh teams up with community based food rescue to donate meals

“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales

“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers

“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook

"These quick and easy meals are perfect for home chefs on a time crunch"

HelloFresh Thought People Wanted Beautiful Food. They Didn't

"After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit."

Press Releases

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities

HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions

HelloFresh available at 581 locations this month, more retailers throughout 2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™

Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning

HelloFresh Acquires Green Chef

HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans

HelloFresh Names Claudia Sidoti Head Chef and Head of Recipe Development

Former Food Network Test Kitchen Director Brings 30 Years of Experience To Leading Meal Kit Company

Media assets

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Executive Bios

Tobias Hartmann

President of North America and HelloFresh Group Management Board

Hartmann brings two decades of management experience in developing, launching and operating direct-to-consumer products and business services solutions, both for private and public companies. Most recently, he served as the President of Radial Inc., a leading provider in omnichannel ecommerce technology and operations solutions for retailers, formerly known as eBay Enterprise and Innotrac. Prior, Hartmann was the Managing Director and Chief Operating Officer of a European full-service e-commerce and business process solutions provider.

Ed Boyes

Chief Executive Officer, HelloFresh US

Named Forbes Europe’s “30 Under 30” in 2017, Boyes co-founded HelloFresh UK in 2012 before joining HelloFresh US as CEO in 2016. Prior to joining HelloFresh, he worked in management consultancy at Booz & Company. The sheer challenge of bringing the concept of delivering step-by-step recipes and ingredients to users initially attracted him to the HelloFresh business, with the goal of making a difference to customers’ lives by creating an experience that enables them to live better and healthier while embracing the fun of home cooking.

Uwe Voss

Chief Operations Officer & Managing Director, HelloFresh US

Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

Stacy Gordon

Chief Product Officer, HelloFresh US

Stacy joined HelloFresh in 2017. As the company’s first Chief Product Officer, she is responsible for building the product strategy, creating an innovation process and pipeline and driving the voice of the customer into all aspects of the HelloFresh business. Prior to joining HelloFresh, Stacy was the Global CMO and Business Head, for LatentView Analytics, one of the largest and fastest growing data analytics firms, and previously served as SVP of products, licensing and publishing for Weight Watchers International.

Investor Relations

Global Head of PR

Eva Switala


Investor Relations

Amir Avraham