HelloFresh in the Press

Head of Communications

Nicole Messier

nicole.messier@hellofresh.com

518-538-8608

Senior Manager, Public Relations

Shara Seigel

shara@hellofresh.com

929-290-5475

In The News

9 simple organization tools to declutter any kitchen

04/23/2018
“Organizing experts and chefs share their tips and tricks!.”

HelloFresh highlights waste reduction efforts

04/20/2018
“Meal kit company HelloFresh has decreased its waste and given more food to those in need thanks to its partnership with Spoiler Alert, a company that helps businesses manage their unsold inventory.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%

04/17/2018
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

6 Expert Tips to Create Your Spring Wedding Menu

04/15/2018
“Make your menu reflect the flavors of the season.?”

How to Become a Recipe Developer

03/28/2018
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”
Archive

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE

03/28/2018
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits

03/28/2018
“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work

03/27/2018
“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef

03/20/2018
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats

03/2018
“This popular meal-kit company turned customer feedback into delicious results.”

The 5 Best Work-From-Home Jobs For People Who Love Food

03/07/2018
“Spread the home meal-kit gospel with HelloFresh.”

The Best Use for Balsamic Vinegar Isn't in Salad Dressing

03/07/2018
“Nothing could ever hold a candle to Dad's honey-balsamic vinaigrette, but did you know you can use the tasty vinegar when you're caramelizing onions?”

Hello Fresh teams up with community based food rescue to donate meals

11/16/2017
“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales

10/17/2017
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers

09/20/2017
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook

09/14/2017
"These quick and easy meals are perfect for home chefs on a time crunch"

HelloFresh Thought People Wanted Beautiful Food. They Didn't

09/01/2017
"After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit."

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Executive Bios

Tobias Hartmann

President of North America and HelloFresh Group Management Board

Hartmann brings two decades of management experience in developing, launching and operating direct-to-consumer products and business services solutions, both for private and public companies. Most recently, he served as the President of Radial Inc., a leading provider in omnichannel ecommerce technology and operations solutions for retailers, formerly known as eBay Enterprise and Innotrac. Prior, Hartmann was the Managing Director and Chief Operating Officer of a European full-service e-commerce and business process solutions provider.

Ed Boyes

Chief Executive Officer, HelloFresh US

Named Forbes Europe’s “30 Under 30” in 2017, Boyes co-founded HelloFresh UK in 2012 before joining HelloFresh US as CEO in 2016. Prior to joining HelloFresh, he worked in management consultancy at Booz & Company. The sheer challenge of bringing the concept of delivering step-by-step recipes and ingredients to users initially attracted him to the HelloFresh business, with the goal of making a difference to customers’ lives by creating an experience that enables them to live better and healthier while embracing the fun of home cooking.

Uwe Voss

Chief Operations Officer & Managing Director, HelloFresh US

Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

Stacy Gordon

Chief Product Officer, HelloFresh US

Stacy joined HelloFresh in 2017. As the company’s first Chief Product Officer, she is responsible for building the product strategy, creating an innovation process and pipeline and driving the voice of the customer into all aspects of the HelloFresh business. Prior to joining HelloFresh, Stacy was the Global CMO and Business Head, for LatentView Analytics, one of the largest and fastest growing data analytics firms, and previously served as SVP of products, licensing and publishing for Weight Watchers International.

Investor Relations

Global Head of PR

Eva Switala

es@hellofresh.com

Investor Relations

Amir Avraham

ir@hellofresh.com