HelloFresh

HelloFresh
in the Press

HelloFresh
in the Press

Contact

Robyn Schweitzer
Director, Public Relations

Kim Straus
Senior Manager, Public Relations

Victoria Mazzella
Associate Manager, Public Relations

Please note that this email is only for press inquiries.

If you have questions regarding an order please contact our customer care.

If you have questions regarding influencer partnerships, please contact influencerpartnerships@hellofresh.com

In The News

2021

Antoni Porowski Shares What's in His Kitchen
“The Queer Eye star dishes on his partnership with HelloFresh, his dog Neon, and more.”
04/26/2021

Companies that thrived during Covid hope customers stick around post-pandemic
“Meal delivery service HelloFresh was just coming off a blockbuster quarter in which it added over a million new customers when the pandemic hit last year. Instead of the usual tempering of sales growth in the second quarter, HelloFresh's orders surged.”
04/25/2021

HelloFresh introduces packaging made from 100 percent recycled materials
“The company has partnered with Pratt Industries to create cardboard packaging that will reduce greenhouse gas emissions and save trees.”
04/22/2021

These are the 10 best meal delivery services for 2021
“HelloFresh boxes come with easy-to-follow recipes and ingredients sourced directly from farms and producers, all packed in meal kits that slide right into the fridge.”
04/21/2021

HelloFresh Saying Hello to Higher Sales
“German meal kit provider raises Q1 guidance”
04/19/2021

The 10 Foods Most Likely To Boost Your Mood
“Meal delivery company HelloFresh did a survey on what foods affect our moods in what way. In part of that poll, they asked people to select what foods they felt would instantly improve their moods.”
04/06/2021

HelloFresh vows to slash carbon emissions and food waste
“HelloFresh plans to cut carbon dioxide emissions from its operations around the world by 60% by 2022 as part of a series of sustainability goals.”
03/17/2021

HelloFresh Rolls Out Meals With Mindy Series
“The wildly successful meal kit company is betting that the funny video segments with actress Mindy Kaling will convince wannabe cooks they can pull off dinner, too, easy peasy”
02/23/2021

New York Extends Meal Program for Veterans
“New York State and the meal kit company HelloFresh is extending a program that provides free meals to veterans and military families who are facing hunger and food insecurity during the pandemic.”
01/27/2021

I TRIED 20-MINUTE MEALS FROM HELLOFRESH—HERE’S HOW IT WENT
“We put these quick meals to the test.”
01/19/2021

HelloFresh Is Adding New Cookie Doughs To Their Weekly Menus For Something Sweet
“This is big!!”
01/07/2021

Kitchen Kween! We've Got an Exclusive First Look at Mindy Kaling's Meals With Mindy Video Series
“The Office alum is swapping “her Foreman Grill” for HelloFresh meal kits in her new video series, Meals with Mindy.”
01/04/2021

2020

Black Friday 2020: The best deals on meal kits at Hello Fresh, Home Chef, Freshly, and more
“Black Friday has finally arrived—and we've rounded up the best deals that are worth checking out this year.”
11/27/2020

New options for Thanksgiving dinner without grocery shopping
“Whole Foods and Wegmans are among the grocery stores joining meal kit companies such as Blue Apron and Hello Fresh to help people prepare for Thanksgiving amid the COVID-19 pandemic.”
11/16/2020

HelloFresh leases new distribution centers in Georgia and Texas as Q2 US revenues surge 114% YoY
“Meal kit co HelloFresh has announced the leasing of new distribution centers in Newnan, Georgia and Irving, Texas to meet growing demand as consumers stay home during the pandemic.”
08/31/2020

2 million meals have been given to Newark residents during pandemic, mayor says
“Newark’s food relief program and the school district’s breakfast and lunch program have delivered nearly 2 million meals to city residents since the coronavirus pandemic began in March, Newark Mayor Ras J. Baraka announced Tuesday.”
08/11/2020

HelloFresh Pursues Carbon Neutrality
“In line with its corporate sustainability strategy, meal-kit provider HelloFresh has committed to becoming 100% carbon neutral – a global first for the meal-kit space, according to the Berlin-based company.”
08/06/2020

HelloFresh review — Is it worth the hype?
“It makes me feel like Gordon Ramsay.”
07/29/2020

HelloFresh Makes Brunch Even Better
“HelloFresh, a meal kit delivery service, is bringing a better weekend brunch to the table. The company has added brunch extras to its box services now that the weekend event is more frequently taking place at home.”
07/28/2020

6 Terrible Ways Grocery Shopping Has Gotten Worse, According to Shoppers
“A new poll reveals how people really feel about shopping in a supermarket during a pandemic.”
07/13/2020

7 out of 10 Americans believe grocery shopping will permanently change due to coronavirus pandemic
“The survey found that 68% of respondents have used their time in quarantine to reevaluate their food shopping and cooking habits”
07/10/2020

HelloFresh Joins Pilot Program to Help Tackle Food Insecurity
“The collaboration between the state, HelloFresh and the non profit launched a pilot program in Brooklyn and Buffalo to provide 4 thousand meal kits a week to veterans.”
07/02/2020

HelloFresh is offering the best deal we've ever seen on its popular meal kits
“HelloFresh, a.k.a. one of our favorite meal kit delivery services, is offering an exclusive deal just for Reviewed and USA TODAY readers—and it's the best one we've ever seen.”
06/19/2020

HelloFresh to provide over 250K meals to Newark residents in need during coronavirus pandemic
“HelloFresh has partnered with the city of Newark and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need.”
05/05/2020

My HelloFresh meal delivery kit is a surprise game changer during the coronavirus pandemic. Here are 6 reasons why.
“HelloFresh is a meal kit subscription service that allows people to choose recipes online and have all the ingredients sent to their door the following week. I've subscribed to HelloFresh for a year now, and never has the service been more important to me than right now.”
04/21/2020

HelloFresh Meal Delivery Service Review
“This top meal kit delivery service requires only the most basic kitchen skills”
04/14/2020

What 5 PureWow Editors Ate for Lunch Today
“Without further ado, here’s what four of my colleagues and I ate for lunch today.”
03/02/2020

Archive

How To Succeed As A Female Chef In The Male-Dominated Culinary World
“As the Head Chef and Head Recipe Developer at meal kit market leader HelloFresh, Claudia Sidoti leads a team in creating simple, delicious meals that home cooks can make in 30 minutes or less and that require little cleanup.”
10/03/2018

Lauren Conrad's HelloFresh Menu Will Give You The LC Fix You Need This Season
“Conrad partnered with HelloFresh to create meals that you can have delivered to your doorstep.”
09/14/2018

How to maximize space in a small NYC kitchen
“Millennials love their kitchens: 35 percent consider the kitchen the most important room in the house, according to a recent national survey of millennial homeowners and home seekers by HelloFresh.”
09/07/2018

HelloFresh head chef Claudia Sidoti dishes on meal prep and life prep.
“5 Things I Wish Someone Told Me Before I Became a Chef.”
09/07/2018

The Surprising Kitchen Amenities Millennial Newlyweds Are Obsessing Over
“Here’s how young homeowners want to stock their brand-new kitchens, according to this recent survey.”
08/22/2018

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti
“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”
08/17/2018

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home
“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”
08/14/2018

This Is The Ultimate Dream Kitchen, According To Millennials
“Do you agree with these results?!”
08/03/2018

Millennials Are Obsessed with These Four Kitchen Trends
“A new survey reveals these youngsters' must-haves in their home cooking quarters.”
08/02/2018

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went
“HelloFresh Dinner 2 Lunch review”
07/19/2018

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh
“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”
05/08/2018

HelloFresh Rolls Into Nearly 600 Grocery Stores
“HelloFresh is moving beyond the doorstep.”
06/04/2018

HelloFresh to sell meal kits in grocery stores
“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”
06/03/2018

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option
“The new menu offer takes all the guesswork out of the equation.”
05/16/2018

HelloFresh’s newest feature could cut your lunch costs in half
“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”
05/16/2018

9 simple organization tools to declutter any kitchen
“Organizing experts and chefs share their tips and tricks!.”
04/23/2018

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”
04/17/2018

How to Become a Recipe Developer
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”
03/28/2018

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”
03/28/2018

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits
“Prepping for the trendy diet just got way simpler.”
03/28/2018

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work
“What’s driving their retention and impressive growth?”
03/27/2018

HelloFresh Acquires Organic Meal-Kit Startup Green Chef
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”
03/20/2018

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats
“This popular meal-kit company turned customer feedback into delicious results.”
03/2018

Hello Fresh teams up with community based food rescue to donate meals
“Table to Table will deliver meals through several organizations that help underserved communities”
11/16/2017

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”
10/17/2017

New HelloFresh TV Ads Feature Real Customers
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“
09/20/2017

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook
“These quick and easy meals are perfect for home chefs on a time crunch“
09/14/2017

HelloFresh Thought People Wanted Beautiful Food. They Didn't
“After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.“
09/01/2017

Press Releases

2021

HelloFresh Commits to Ocean-Bound Plastic Recovery Program, Supporting Impoverished Communities
HelloFresh partners with Plastic Bank® to set up three plastic collection centers in Indonesia as part of its ongoing environmental protection efforts
05/17/2021

HelloFresh Expands West Coast Production and Distribution Capabilities With New Phoenix Facility
440,000 Square-Foot Facility Will Become HelloFresh’s Largest US Distribution Center, Providing Up to 1,200 New Jobs For Local Community
05/06/2021

HelloFresh Teams Up With Queer Eye Star and Cooking Expert Antoni Porowski to Promote Snappy Skillet Shortcuts for Home Cooks
HelloFresh Teams up with Queer Eye Star and Cooking Expert Antoni Porowski to Promote Snappy Skillet Shortcuts for Home Cooks
04/26/2021

HelloFresh Announces New Sustainable Packaging Solutions
New partnership with Pratt Industries introduces circular packaging solutions using cardboard made of 100% recycled materials
04/20/2021

HelloFresh Partners With the Food Education Fund and the Fund for Public Schools to Support New York City High School Students’ At-Home Culinary Instruction
@TheTable Meal Kits to play an integral role in virtual and blended learning for students enrolled in culinary arts programs while also helping to combat food insecurity
04/08/2021

HelloFresh Announces Sustainability Progress and Commits to Ambitious Targets
“HelloFresh, the world’s leading meal kit provider, today announced that it has exceeded its sustainability plans for 2020 and will further expand its efforts for 2021 and beyond.
03/17/2021

2020

HelloFresh Acquires Ready-to-Eat Meal Company Factor75, Inc.
The acquisition marks the next step in HelloFresh’s growth plan in the US to strengthen its leading position and to expand its total addressable market
11/23/2020

Governor Cuomo Announces New York State to Extend Partnership with HelloFresh to Combat Food Insecurity Amidst the COVID-19 Pandemic
Program With State Division of Veterans' Services Focuses On Addressing Food Insecurity Among Veterans, Military Families And Other New Yorkers Adversely Impacted By COVID-19
09/02/2020

HelloFresh Expands Production and Distribution to Support Rapid Demand Growth
HelloFresh SE, the world’s leading meal kit company, announced today the leasing of new distribution centers in Newnan, Georgia and Irving, Texas, providing increased capacity through expanded supply chain capabilities to support growing demand in key Southeastern and central-Texas locations.
08/31/2020

HelloFresh Adds Beyond Meat® to Its Menu Line-Up
Introduction of the Beyond Burger™ Brings More Plant-Based Options to HelloFresh’s Meal Kit Customers Across North America
08/19/2020

HelloFresh and Jessica Alba Launch New Multi-Phase Collaboration Starting with First-Ever Date Night Box
Kicking off today with the introduction of the first-ever HelloFresh Date Night Box, the partnership will extend across multiple phases all designed to help consumers connect with loved ones over the dinner table.
08/12/2020

Study: Grocery shopping will never be the same after COVID-19 pandemic
Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, according to new research.
07/09/2020

HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items: Craft Burgers and Taste Tours
Customers can select from an alternating menu of Craft Burgers and Taste Tours dishes that are designed to elevate the at-home cooking experience by bringing everything needed to create fully-loaded burgers and flavorful global cuisines right to your doorstep.
05/13/2020

HelloFresh, The City of Newark, and Table to Table Team Up to Feed Over 250,000 Newark Residents in Need
HelloFresh, the world’s leading meal-kit company, has teamed up with Mayor Ras J. Baraka, the City of Newark, and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need.
05/04/2020

HelloFresh Steps Up Fight Against Climate Change and Reveals Results of Global Food Waste Study
Study Finds that HelloFresh Meal Kits Generate 21% Less Food Waste Than Traditional Grocery Shopping
04/22/2020

HelloFresh Announces Plans to Offset 100 Percent of Its Carbon Emissions
Leading Meal Kit Company Partners with Terrapass to Reduce Its Environmental Impact While Helping to Fight Climate Change
04/13/2020

Archive

HelloFresh Launches Its First-Ever Thanksgiving Box
Includes turkey, plus recipes and ingredients for holiday favorite sides, sauces, and desserts for up to 10 people
10/09/2018

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities
HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities
06/16/2018

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions
HelloFresh available at 581 locations this month, more retailers throughout 2018
06/04/2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™
Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning.
05/15/2018

HelloFresh Acquires Green Chef
HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans
03/20/2018

HelloFresh Names Claudia Sidoti Head Chef and Head of Recipe Development
Former Food Network Test Kitchen Director Brings 30 Years of Experience To Leading Meal Kit Company
11/17/2017

HelloFresh Accelerates Hiring to Expand IT and Tech Team
Plans to Hire 100+ New HelloTech Team Members to Drive Innovation
09/15/2017

HelloFresh Taps Tobias Hartmann as President of North America and Management Board Member
Meal Kit Company on Hiring Sprint to Support Rapid Growth of U.S. Business
11/27/2017

Less Chopping, More Enjoying: HelloFresh Launches 20-Minute Meals
Meal Kit Company Announces Delicious New Recipes with Minimal Prep and Clean-Up Time
05/10/2017

HelloFresh Uncorks New Wine Delivery Service
HelloFresh offers customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles
05/10/2017

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Uwe Voss

CEO, HelloFresh US
Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

    HelloFresh Group Contact

    Saskia Leisewitz
    Corporate Communications

    Lukas Schunkert
    Investor Relations