in the Press

in the Press


Robyn Schweitzer
Director, Public Relations

Kim Straus
Senior Manager, Public Relations

Please note that this email is only for press inquiries.

If you have questions regarding an order please contact our customer care.

If you have questions regarding influencer partnerships, please contact influencerpartnerships@hellofresh.com

In The News

2 million meals have been given to Newark residents during pandemic, mayor says

“HelloFresh supports delivery of nearly 2 million meals to Newark residents since the coronavirus pandemic began in March.”

HelloFresh Pursues Carbon Neutrality

“HelloFresh has committed to becoming 100% carbon neutral – a global first for the meal-kit space.”

HelloFresh review — Is it worth the hype?

“One way I was able to perfect my cooking skills in quarantine was with HelloFresh.”

HelloFresh Makes Brunch Even Better

“HelloFresh has added brunch extras to its box services now that the weekend event is more frequently taking place at home.”

6 Terrible Ways Grocery Shopping Has Gotten Worse, According to Shoppers

“A new poll from HelloFresh uncovered how people feel about all of these changes in supermarkets.”

7 out of 10 Americans believe grocery shopping will permanently change due to coronavirus pandemic

“Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, according to new research.”

HelloFresh Joins Pilot Program to Help Tackle Food Insecurity

“HelloFresh is providing food for 4,000 free meal kits each week, which are delivered to the families of veterans in Brooklyn and Buffalo.”

HelloFresh is offering the best deal we've ever seen on its popular meal kits

“HelloFresh, a.k.a. one of our favorite meal kit delivery services, is offering an exclusive deal just for Reviewed and USA TODAY readers—and it's the best one we've ever seen.”

HelloFresh to provide over 250K meals to Newark residents in need during coronavirus pandemic

“HelloFresh has partnered with the city of Newark and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need. ”

My HelloFresh meal delivery kit is a surprise game changer during the coronavirus pandemic. Here are 6 reasons why.

“HelloFresh is a meal kit subscription service that allows people to choose recipes online and have all the ingredients sent to their door the following week.”

HelloFresh Meal Delivery Service Review

“If you eat a little bit of everything and enjoy cooking at home, HelloFresh delivers.”

What 5 PureWow Editors Ate for Lunch Today

“I started the HelloFresh subscription in the beginning of the year and now I cook two or three meals a week. It helps me save money and eat healthier than I would if I bought lunch. .”


How To Succeed As A Female Chef In The Male-Dominated Culinary World
“As the Head Chef and Head Recipe Developer at meal kit market leader HelloFresh, Claudia Sidoti leads a team in creating simple, delicious meals that home cooks can make in 30 minutes or less and that require little cleanup.”

Lauren Conrad's HelloFresh Menu Will Give You The LC Fix You Need This Season
“Conrad partnered with HelloFresh to create meals that you can have delivered to your doorstep.”

How to maximize space in a small NYC kitchen
“Millennials love their kitchens: 35 percent consider the kitchen the most important room in the house, according to a recent national survey of millennial homeowners and home seekers by HelloFresh.”

HelloFresh head chef Claudia Sidoti dishes on meal prep and life prep.
“5 Things I Wish Someone Told Me Before I Became a Chef.”

The Surprising Kitchen Amenities Millennial Newlyweds Are Obsessing Over
“Here’s how young homeowners want to stock their brand-new kitchens, according to this recent survey.”

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti
“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home
“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”

This Is The Ultimate Dream Kitchen, According To Millennials
“Do you agree with these results?!”

Millennials Are Obsessed with These Four Kitchen Trends
“A new survey reveals these youngsters' must-haves in their home cooking quarters.”

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went
“HelloFresh Dinner 2 Lunch review”

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh
“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”

HelloFresh Rolls Into Nearly 600 Grocery Stores
“HelloFresh is moving beyond the doorstep.”

HelloFresh to sell meal kits in grocery stores
“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option
“The new menu offer takes all the guesswork out of the equation.”

HelloFresh’s newest feature could cut your lunch costs in half
“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”

9 simple organization tools to declutter any kitchen
“Organizing experts and chefs share their tips and tricks!.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

How to Become a Recipe Developer
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits
“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work
“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats
“This popular meal-kit company turned customer feedback into delicious results.”

Hello Fresh teams up with community based food rescue to donate meals
“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook
“These quick and easy meals are perfect for home chefs on a time crunch“

HelloFresh Thought People Wanted Beautiful Food. They Didn't
“After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.“

Press Releases

Governor Cuomo Announces New York State to Extend Partnership with HelloFresh to Combat Food Insecurity Amidst the COVID-19 Pandemic

HelloFresh and the New York State Division of Veterans' Services kicked off an initial pilot program in June, providing over 65,000 meals to date to families in New York City.

Study: Grocery shopping will never be the same after COVID-19 pandemic

Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, according to new research.

HelloFresh Expands Production and Distribution to Support Rapid Demand Growth

HelloFresh SE, the world’s leading meal kit company, announced today the leasing of new distribution centers in Newnan, Georgia and Irving, Texas, providing increased capacity through expanded supply chain capabilities to support growing demand in key Southeastern and central-Texas locations.

HelloFresh, The City of Newark, and Table to Table Team Up to Feed Over 250,000 Newark Residents in Need

HelloFresh, the world’s leading meal-kit company, has teamed up with Mayor Ras J. Baraka, the City of Newark, and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need.

HelloFresh Steps Up Fight Against Climate Change and Reveals Results of Global Food Waste Study

Study Finds that HelloFresh Meal Kits Generate 21% Less Food Waste Than Traditional Grocery Shopping

HelloFresh Announces Plans to Offset 100 Percent of Its Carbon Emissions

Leading Meal Kit Company Partners with Terrapass to Reduce Its Environmental Impact While Helping to Fight Climate Change

HelloFresh Adds Beyond Meat® to Its Menu Line-Up

Introduction of the Beyond Burger™ Brings More Plant-Based Options to HelloFresh’s Meal Kit Customers Across North America

HelloFresh and Jessica Alba Launch New Multi-Phase Collaboration Starting with First-Ever Date Night Box

Kicking off today with the introduction of the first-ever HelloFresh Date Night Box, the partnership will extend across multiple phases all designed to help consumers connect with loved ones over the dinner table.

HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items: Craft Burgers and Taste Tours

Customers can select from an alternating menu of Craft Burgers and Taste Tours dishes that are designed to elevate the at-home cooking experience by bringing everything needed to create fully-loaded burgers and flavorful global cuisines right to your doorstep.

HelloFresh Launches Its First-Ever Thanksgiving Box

Includes turkey, plus recipes and ingredients for holiday favorite sides, sauces, and desserts for up to 10 people

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities

HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions

HelloFresh available at 581 locations this month, more retailers throughout 2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™

Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning

HelloFresh Acquires Green Chef

HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans


HelloFresh Names Claudia Sidoti Head Chef and Head of Recipe Development
Former Food Network Test Kitchen Director Brings 30 Years of Experience To Leading Meal Kit Company

HelloFresh Accelerates Hiring to Expand IT and Tech Team
Plans to Hire 100+ New HelloTech Team Members to Drive Innovation

HelloFresh Taps Tobias Hartmann as President of North America and Management Board Member
Meal Kit Company on Hiring Sprint to Support Rapid Growth of U.S. Business

Less Chopping, More Enjoying: HelloFresh Launches 20-Minute Meals
Meal Kit Company Announces Delicious New Recipes with Minimal Prep and Clean-Up Time

HelloFresh Uncorks New Wine Delivery Service
HelloFresh offers customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles.

Media Assets


HelloFresh Logo HelloFresh Logo smaller

Product Images

[Product Image Box]

Recipe Images

Recipe Image 1 Recipe Image 2 Recipe Image 3 Recipe Image 4 Recipe Image 5 Recipe Image 6 Recipe Image 7Recipe Image 8

Retail images



Video 1 Video 2 Video 3 Video 4

Uwe Voss

CEO, HelloFresh US
Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

    HelloFresh Group Contact

    Saskia Leisewitz
    Corporate Communications

    Lukas Schunkert
    Investor Relations