in the Press

HelloFresh in the Press


Robyn Schweitzer
Director, Public Relations & Communications

Lauren LaBelle
Senior Manager, Public Relations

Victoria Musso
Manager, Public Relations

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In The News

Meal kits to try for Thanksgiving
These meal kits may be lifesaving when it comes to holiday cooking.

HelloFresh's Thanksgiving Meal Kit Is Everything You Need to Cook Your Holiday Feast—Without a Subscription
Read about our experience cooking and tasting the Thanksgiving meal kit.

HelloFresh Takes On Italy
Latest move in company’s global growth strategy

Reducing Food Waste: Jeff Yorzyk of HelloFresh On How They Are Helping To Eliminate Food Waste
Reducing food waste is a key element of HelloFresh’s sustainability strategy

HelloFresh Donates 500K Pounds of Food in September
Meal kit company and its customers rev up efforts for Hunger Action Month

Progressive Grocer Reveals Inaugural Impact Award Winners
Outstanding efforts of 25 companies changing lives and impacting communities recognized in first-of-its-kind program

“We put these quick meals to the test.”

HelloFresh's CEO on why the meal kit leader is joining the grocery delivery frenzy. 'We're not trying to copy Instacart.'

HelloFresh Launches Online Grocery Store in U.S.
“New Market expands beyond meal kits with everyday essentials and more”

The Tastiest Food Subscription Boxes to Cook, Snack, and Savor
“From fast meal boxes to simpler snacking, these are the best boxes to make your eating life easier.”

The 8 Most Significant Healthy Home Trends of 2021
“In honor of Hunker's Healthy Home week, we wanted to get the full picture of exactly how our residences have changed to fit our new-normal lifestyles.”

HelloFresh Delivers Its First-Ever Sports Sponsorship To The WNBA
“The U.S-based company will become the official meal kit of both teams and provide digital marketing, arena promotions, and special deals and giveaways for fans of both teams.”

Spoil Dad this Father’s Day with a home-cooked meal from HelloFresh
“The bundle is part of the HelloFresh Market — which features ready-to-heat meals, tasty sides and grocery essentials you can add to your weekly subscription.”

HelloFresh is bringing the perfect summer meal to your door
“BBQ Baby Back Ribs with Chili Lime Corn Salad & Jalapeño Cheddar Biscuit Bombs is the perfect summer meal to enjoy this season.”

Antoni Porowski Shares What's in His Kitchen
“The Queer Eye star dishes on his partnership with HelloFresh, his dog Neon, and more.”

Companies that thrived during Covid hope customers stick around post-pandemic
“Meal delivery service HelloFresh was just coming off a blockbuster quarter in which it added over a million new customers when the pandemic hit last year. Instead of the usual tempering of sales growth in the second quarter, HelloFresh's orders surged.”

HelloFresh introduces packaging made from 100 percent recycled materials
“The company has partnered with Pratt Industries to create cardboard packaging that will reduce greenhouse gas emissions and save trees.”

These are the 10 best meal delivery services for 2021
“HelloFresh boxes come with easy-to-follow recipes and ingredients sourced directly from farms and producers, all packed in meal kits that slide right into the fridge.”

HelloFresh Saying Hello to Higher Sales
“German meal kit provider raises Q1 guidance”

The 10 Foods Most Likely To Boost Your Mood
“Meal delivery company HelloFresh did a survey on what foods affect our moods in what way. In part of that poll, they asked people to select what foods they felt would instantly improve their moods.”

HelloFresh vows to slash carbon emissions and food waste
“HelloFresh plans to cut carbon dioxide emissions from its operations around the world by 60% by 2022 as part of a series of sustainability goals.”

HelloFresh Rolls Out Meals With Mindy Series
“The wildly successful meal kit company is betting that the funny video segments with actress Mindy Kaling will convince wannabe cooks they can pull off dinner, too, easy peasy”

New York Extends Meal Program for Veterans
“New York State and the meal kit company HelloFresh is extending a program that provides free meals to veterans and military families who are facing hunger and food insecurity during the pandemic.”

“We put these quick meals to the test.”

HelloFresh Is Adding New Cookie Doughs To Their Weekly Menus For Something Sweet
“This is big!!”

Kitchen Kween! We've Got an Exclusive First Look at Mindy Kaling's Meals With Mindy Video Series
“The Office alum is swapping “her Foreman Grill” for HelloFresh meal kits in her new video series, Meals with Mindy.”
Black Friday 2020: The best deals on meal kits at Hello Fresh, Home Chef, Freshly, and more
“Black Friday has finally arrived—and we've rounded up the best deals that are worth checking out this year.”

New options for Thanksgiving dinner without grocery shopping
“Whole Foods and Wegmans are among the grocery stores joining meal kit companies such as Blue Apron and Hello Fresh to help people prepare for Thanksgiving amid the COVID-19 pandemic.”

HelloFresh leases new distribution centers in Georgia and Texas as Q2 US revenues surge 114% YoY
“Meal kit co HelloFresh has announced the leasing of new distribution centers in Newnan, Georgia and Irving, Texas to meet growing demand as consumers stay home during the pandemic.”

2 million meals have been given to Newark residents during pandemic, mayor says
“Newark’s food relief program and the school district’s breakfast and lunch program have delivered nearly 2 million meals to city residents since the coronavirus pandemic began in March, Newark Mayor Ras J. Baraka announced Tuesday.”

HelloFresh Pursues Carbon Neutrality
“In line with its corporate sustainability strategy, meal-kit provider HelloFresh has committed to becoming 100% carbon neutral – a global first for the meal-kit space, according to the Berlin-based company.”

HelloFresh review — Is it worth the hype?
“It makes me feel like Gordon Ramsay.”

HelloFresh Makes Brunch Even Better
“HelloFresh, a meal kit delivery service, is bringing a better weekend brunch to the table. The company has added brunch extras to its box services now that the weekend event is more frequently taking place at home.”

6 Terrible Ways Grocery Shopping Has Gotten Worse, According to Shoppers
“A new poll reveals how people really feel about shopping in a supermarket during a pandemic.”

7 out of 10 Americans believe grocery shopping will permanently change due to coronavirus pandemic
“The survey found that 68% of respondents have used their time in quarantine to reevaluate their food shopping and cooking habits”

HelloFresh Joins Pilot Program to Help Tackle Food Insecurity
“The collaboration between the state, HelloFresh and the non profit launched a pilot program in Brooklyn and Buffalo to provide 4 thousand meal kits a week to veterans.”

HelloFresh is offering the best deal we've ever seen on its popular meal kits
“HelloFresh, a.k.a. one of our favorite meal kit delivery services, is offering an exclusive deal just for Reviewed and USA TODAY readers—and it's the best one we've ever seen.”

HelloFresh to provide over 250K meals to Newark residents in need during coronavirus pandemic
“HelloFresh has partnered with the city of Newark and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need.”

My HelloFresh meal delivery kit is a surprise game changer during the coronavirus pandemic. Here are 6 reasons why.
“HelloFresh is a meal kit subscription service that allows people to choose recipes online and have all the ingredients sent to their door the following week. I've subscribed to HelloFresh for a year now, and never has the service been more important to me than right now.”

HelloFresh Meal Delivery Service Review
“This top meal kit delivery service requires only the most basic kitchen skills”

What 5 PureWow Editors Ate for Lunch Today
“Without further ado, here’s what four of my colleagues and I ate for lunch today.”
How To Succeed As A Female Chef In The Male-Dominated Culinary World
“As the Head Chef and Head Recipe Developer at meal kit market leader HelloFresh, Claudia Sidoti leads a team in creating simple, delicious meals that home cooks can make in 30 minutes or less and that require little cleanup.”

Lauren Conrad's HelloFresh Menu Will Give You The LC Fix You Need This Season
“Conrad partnered with HelloFresh to create meals that you can have delivered to your doorstep.”

How to maximize space in a small NYC kitchen
“Millennials love their kitchens: 35 percent consider the kitchen the most important room in the house, according to a recent national survey of millennial homeowners and home seekers by HelloFresh.”

HelloFresh head chef Claudia Sidoti dishes on meal prep and life prep.
“5 Things I Wish Someone Told Me Before I Became a Chef.”

The Surprising Kitchen Amenities Millennial Newlyweds Are Obsessing Over
“Here’s how young homeowners want to stock their brand-new kitchens, according to this recent survey.”

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti
“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home
“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”

This Is The Ultimate Dream Kitchen, According To Millennials
“Do you agree with these results?!”

Millennials Are Obsessed with These Four Kitchen Trends
“A new survey reveals these youngsters' must-haves in their home cooking quarters.”

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went
“HelloFresh Dinner 2 Lunch review”

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh
“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”

HelloFresh Rolls Into Nearly 600 Grocery Stores
“HelloFresh is moving beyond the doorstep.”

HelloFresh to sell meal kits in grocery stores
“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option
“The new menu offer takes all the guesswork out of the equation.”

HelloFresh’s newest feature could cut your lunch costs in half
“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”

9 simple organization tools to declutter any kitchen
“Organizing experts and chefs share their tips and tricks!.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

How to Become a Recipe Developer
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits
“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work
“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats
“This popular meal-kit company turned customer feedback into delicious results.”

Hello Fresh teams up with community based food rescue to donate meals
“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook
“These quick and easy meals are perfect for home chefs on a time crunch“

HelloFresh Thought People Wanted Beautiful Food. They Didn't
“After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.“

Press Releases

HelloFresh Launches The Pass Master to Help You Pass Delicious Foods While Passing on Uncomfortable Conversations this Thanksgiving
A recent survey found more than half of Americans have struggled with uncomfortable conversations over holiday dinners in the past

Green Chef Partners with We Don’t Waste to Provide Free Monthly Farmers Market for Denver-Area Families in Need
Meal-Kit Brand Green Chef and We Don’t Waste are Providing Fresh Produce, Protein, and Dairy Items to Help Families Facing Food Insecurity Prepare Nourishing Meals at Home

HelloFresh, Pratt Industries, and Second Helpings Atlanta Achieve 500,000 Meal Donation Milestone Supporting Atlanta Community Members in Need
Meals with Meaning Program Surpasses Original Donation Goal; Program will Continue to Serve the Atlanta Community with Free Meal Kits to Help Combat Food Insecurity through 2023

Momentum for higher welfare broiler chicken grows as nine leading food businesses join the U.S. Working Group for Broiler Welfare

Neil Patrick Harris and David Burtka Team Up with HelloFresh to Introduce Limited-Edition Recipe Series and New Creative Campaign
New Campaign Showcases the Convenience and Fun of Meal Planning, Cooking, and Hosting with HelloFresh

Green Chef Expands Menu to Offer More Flexibility and Variety Than Ever Before
Customers Now Have the Ability to Mix and Match Meals Across Six Meal Preferences and 24 Weekly Recipe Options

HelloFresh Launches New Original Twitch Series: Unleash the Feast
Competitive cooking series features notable Twitch streamers tackling theme-based cooking challenges using HelloFresh meal kits and ingredients

HelloFresh Partners with St. Mary’s Food Bank and TQL to Distribute Nearly 300,000 Meals to Community Members in Need
The HelloFresh Meals With Meaning Program Provides Local Phoenix Residents with Free Meal Kits to Make Healthy, Delicious Meals at Home

HelloFresh, Illumination and Universal Pictures Launch Minions Pizza Kit and Contest in Celebration of Illumination’s Minions: The Rise of Gru Theatrical Release
Minions Pizza Kit and Contest Encourages Consumers to Get Creative in the Kitchen for the Chance to Win Co-Branded Swag, Fandango Movie Tickets, and the Newest Kitchen Gadget: Gru’s Cheese Blaster!

Study Confirms: HelloFresh Meal Kits Cause Lower Carbon Emissions Than Meals From Supermarkets
Meals from HelloFresh meal kits have an average of 31% lower carbon emissions than meals with ingredients from supermarkets in the United States

HelloFresh Announces First-Time NHL Partnerships with Nashville Predators, New York Islanders and Los Angeles Kings
Investment in Predators, Islanders and Kings Makes HelloFresh the Teams’ First Meal Kit Partner and Provides Fans with Exclusive Deals, Prizes and One-of-Kind Experiences

Factor Expands Chicago Presence with Opening of New Lake Zurich Fulfillment Center
Number one ready-to-eat meal company in U.S. adds a nearly 100,000 square-foot facility to support distribution capabilities and fuel future growth
HelloFresh Marks One Million Pounds of Donated Food to Georgia Communities
Recent media event held in partnership with community leaders and partners to celebrate the milestone

Factor Becomes Number One Ready-To-Eat Meal Company in U.S.
2020 acquisition by HelloFresh enables Factor to reach full potential of the huge ready-to-eat market

HelloFresh Brings Back Holiday Hosting Box and Introduces Winter Market Offerings
HelloFresh’s limited-time specialty box and seasonal HelloFresh Market offerings take the stress out of hosting and mealtime planning this holiday season

HelloFresh Launches Giving Program, LimeAid, to Help Feed Food Insecure Families
New program will provide HelloFresh meal kits at no cost to those who are selected

HelloFresh Continues Its Fight Against Hunger During Hunger Action Month
Engaging 20+ charity partners across the country and customer contributions, HelloFresh donated 500,000 pounds of food to help combat food insecurity during Hunger Action Month

HelloFresh, Pratt Industries, and Second Helpings Atlanta Team Up To Distribute Over 400,000 Meals Through 2022 to Combat Food Insecurity
New Meals with Meaning Meal Kit Program Provides Local Atlanta Residents with Meal Kits to Make Healthy, Delicious Meals at Home

HelloFresh Market Launches in U.S., Expanding Beyond Weeknight Dinners to Everyday Essentials
Online marketplace provides a convenient, one-stop shop for everyday items and quick meal solutions customers can add onto their weekly orders

HelloFresh Becomes First-Ever Meal Kit Sponsor of the WNBA’s New York Liberty and Los Angeles Sparks
HelloFresh Invests in Sparks & Liberty as its First-Ever Sports Partnership Deal, Promoting Winning Mealtime Solutions and Supporting Underserved Communities in New York and Los Angeles

Tarrant Area Food Bank Partners With HelloFresh to Donate More Than 250,000 Meals to Those Facing Food Insecurity
Meals with Meaning Meal Kit Program Supports Local Tarrant County Residents with Weekly Meal Kits that Include Fresh Produce, Proteins and Ingredients to Make Healthy, Delicious Meals at Home

HelloFresh Commits to Ocean-Bound Plastic Recovery Program, Supporting Impoverished Communities
HelloFresh partners with Plastic Bank® to set up three plastic collection centers in Indonesia as part of its ongoing environmental protection efforts

HelloFresh Expands West Coast Production and Distribution Capabilities With New Phoenix Facility
440,000 Square-Foot Facility Will Become HelloFresh’s Largest US Distribution Center, Providing Up to 1,200 New Jobs For Local Community

HelloFresh Teams Up With Queer Eye Star and Cooking Expert Antoni Porowski to Promote Snappy Skillet Shortcuts for Home Cooks
HelloFresh Teams up with Queer Eye Star and Cooking Expert Antoni Porowski to Promote Snappy Skillet Shortcuts for Home Cooks

HelloFresh Announces New Sustainable Packaging Solutions
New partnership with Pratt Industries introduces circular packaging solutions using cardboard made of 100% recycled materials

HelloFresh Partners With the Food Education Fund and the Fund for Public Schools to Support New York City High School Students’ At-Home Culinary Instruction
@TheTable Meal Kits to play an integral role in virtual and blended learning for students enrolled in culinary arts programs while also helping to combat food insecurity

HelloFresh Announces Sustainability Progress and Commits to Ambitious Targets
“HelloFresh, the world’s leading meal kit provider, today announced that it has exceeded its sustainability plans for 2020 and will further expand its efforts for 2021 and beyond.
HelloFresh Acquires Ready-to-Eat Meal Company Factor75, Inc.
The acquisition marks the next step in HelloFresh’s growth plan in the US to strengthen its leading position and to expand its total addressable market

Governor Cuomo Announces New York State to Extend Partnership with HelloFresh to Combat Food Insecurity Amidst the COVID-19 Pandemic
Program With State Division of Veterans' Services Focuses On Addressing Food Insecurity Among Veterans, Military Families And Other New Yorkers Adversely Impacted By COVID-19

HelloFresh Expands Production and Distribution to Support Rapid Demand Growth
HelloFresh SE, the world’s leading meal kit company, announced today the leasing of new distribution centers in Newnan, Georgia and Irving, Texas, providing increased capacity through expanded supply chain capabilities to support growing demand in key Southeastern and central-Texas locations.

HelloFresh Adds Beyond Meat® to Its Menu Line-Up
Introduction of the Beyond Burger™ Brings More Plant-Based Options to HelloFresh’s Meal Kit Customers Across North America

HelloFresh and Jessica Alba Launch New Multi-Phase Collaboration Starting with First-Ever Date Night Box
Kicking off today with the introduction of the first-ever HelloFresh Date Night Box, the partnership will extend across multiple phases all designed to help consumers connect with loved ones over the dinner table.

Study: Grocery shopping will never be the same after COVID-19 pandemic
Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, according to new research.

HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items: Craft Burgers and Taste Tours
Customers can select from an alternating menu of Craft Burgers and Taste Tours dishes that are designed to elevate the at-home cooking experience by bringing everything needed to create fully-loaded burgers and flavorful global cuisines right to your doorstep.

HelloFresh, The City of Newark, and Table to Table Team Up to Feed Over 250,000 Newark Residents in Need
HelloFresh, the world’s leading meal-kit company, has teamed up with Mayor Ras J. Baraka, the City of Newark, and food-rescue organization Table to Table to provide over 250,000 meals to Newark residents in need.

HelloFresh Steps Up Fight Against Climate Change and Reveals Results of Global Food Waste Study
Study Finds that HelloFresh Meal Kits Generate 21% Less Food Waste Than Traditional Grocery Shopping

HelloFresh Announces Plans to Offset 100 Percent of Its Carbon Emissions
Leading Meal Kit Company Partners with Terrapass to Reduce Its Environmental Impact While Helping to Fight Climate Change
HelloFresh Launches Its First-Ever Thanksgiving Box
Includes turkey, plus recipes and ingredients for holiday favorite sides, sauces, and desserts for up to 10 people

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities
HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions
HelloFresh available at 581 locations this month, more retailers throughout 2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™
Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning.

HelloFresh Acquires Green Chef
HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans

HelloFresh Names Claudia Sidoti Head Chef and Head of Recipe Development
Former Food Network Test Kitchen Director Brings 30 Years of Experience To Leading Meal Kit Company

HelloFresh Accelerates Hiring to Expand IT and Tech Team
Plans to Hire 100+ New HelloTech Team Members to Drive Innovation

HelloFresh Taps Tobias Hartmann as President of North America and Management Board Member
Meal Kit Company on Hiring Sprint to Support Rapid Growth of U.S. Business

Less Chopping, More Enjoying: HelloFresh Launches 20-Minute Meals
Meal Kit Company Announces Delicious New Recipes with Minimal Prep and Clean-Up Time

HelloFresh Uncorks New Wine Delivery Service
HelloFresh offers customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles

Media Assets

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Uwe Voss

CEO, HelloFresh US
Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

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    Corporate Communications

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    Investor Relations