HelloFresh in the Press

Senior Manager, Public Relations

Shara Seigel

shara@hellofresh.com

Manager, Public Relations

Kim Straus

kim.straus@hellofresh.com

In The News

How To Succeed As A Female Chef In The Male-Dominated Culinary World

10/03/2018
“As the Head Chef and Head Recipe Developer at meal kit market leader HelloFresh, Claudia Sidoti leads a team in creating simple, delicious meals that home cooks can make in 30 minutes or less and that require little cleanup.”

Lauren Conrad's HelloFresh Menu Will Give You The LC Fix You Need This Season

09/14/2018
“Conrad partnered with HelloFresh to create meals that you can have delivered to your doorstep.”

How to maximize space in a small NYC kitchen

09/07/2018
“Millennials love their kitchens: 35 percent consider the kitchen the most important room in the house, according to a recent national survey of millennial homeowners and home seekers by HelloFresh.”

HelloFresh head chef Claudia Sidoti dishes on meal prep and life prep.

09/07/2018
“5 Things I Wish Someone Told Me Before I Became a Chef.”

The Surprising Kitchen Amenities Millennial Newlyweds Are Obsessing Over

08/22/2018
“Here’s how young homeowners want to stock their brand-new kitchens, according to this recent survey.”

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti

08/17/2018
“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”
Archive

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home

08/14/2018
“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”

This Is The Ultimate Dream Kitchen, According To Millennials

08/03/2018
“Do you agree with these results?!”

Millennials Are Obsessed with These Four Kitchen Trends

08/02/2018
“A new survey reveals these youngsters' must-haves in their home cooking quarters.”

An "I Do" BBQ Is the Chill Engagement Party Idea You’ve Been Looking For

08/01/2018
“Here’s all the advice and inspo you’ll need to plan a relaxed prewedding barbecue.”

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went

07/19/2018
“HelloFresh Dinner 2 Lunch review”

Say Hello To Fresh And Fast Cooking

07/12/2018
“With This Female Chef’s Pantry Staples”

HelloFresh Launches Retail Product Line

06/30/2018
“Meal-kit company HelloFresh recently added to its retail expansion.”

We Tried HelloFresh’s New Store-Bought Meal Kit (and You Should Too)

06/18/2018
“Get a delicious dinner on the table with these new, subscription-free meal kits.”

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh

05/08/2018
“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”

HelloFresh Rolls Into Nearly 600 Grocery Stores

06/04/2018
“HelloFresh is moving beyond the doorstep.”

HelloFresh to sell meal kits in grocery stores

06/03/2018
“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option

05/16/2018
“The new menu offer takes all the guesswork out of the equation.”

HelloFresh’s newest feature could cut your lunch costs in half

05/16/2018
“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”

9 simple organization tools to declutter any kitchen

04/23/2018
“Organizing experts and chefs share their tips and tricks!.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%

04/17/2018
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

How to Become a Recipe Developer

03/28/2018
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE

03/28/2018
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits

03/28/2018
“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work

03/27/2018
“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef

03/20/2018
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats

03/2018
“This popular meal-kit company turned customer feedback into delicious results.”

Hello Fresh teams up with community based food rescue to donate meals

11/16/2017
“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales

10/17/2017
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers

09/20/2017
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook

09/14/2017
"These quick and easy meals are perfect for home chefs on a time crunch"

HelloFresh Thought People Wanted Beautiful Food. They Didn't

09/01/2017
"After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit."

Press Releases

HelloFresh Launches Its First-Ever Thanksgiving Box

10/09/2018
Includes turkey, plus recipes and ingredients for holiday favorite sides, sauces, and desserts for up to 10 people

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities

06/16/2018
HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions

06/04/2018
HelloFresh available at 581 locations this month, more retailers throughout 2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™

05/15/2018
Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning

HelloFresh Acquires Green Chef

03/20/2018
HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans

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Executive Bios

Ed Boyes

Chief Executive Officer, HelloFresh US

Named Forbes Europe’s “30 Under 30” in 2017, Boyes co-founded HelloFresh UK in 2012 before joining HelloFresh US as CEO in 2016. Prior to joining HelloFresh, he worked in management consultancy at Booz & Company. The sheer challenge of bringing the concept of delivering step-by-step recipes and ingredients to users initially attracted him to the HelloFresh business, with the goal of making a difference to customers’ lives by creating an experience that enables them to live better and healthier while embracing the fun of home cooking.

Uwe Voss

Chief Operations Officer & Managing Director, HelloFresh US

Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

Investor Relations

Global Head of PR

Eva Switala

es@hellofresh.com

Investor Relations

Amir Avraham

ir@hellofresh.com