in the Press

in the Press

Robyn Schweitzer

Associate Director, Public Relations

Kim Straus

Manager, Public Relations

In The News

Beyond Meat’s vegan burger is heading to HelloFresh meal kits

“Beyond Meat’s Beyond Burger will start appearing in HelloFresh meal kits in the U.S. next month.”

Jessica Alba x HelloFresh Launch Date Night Box

“HelloFresh Date Night Box gives you everything you need to wow your date with your cooking prowess—or for you to cook together.”

Jessica Alba's perfect date night dinner has arrived from HelloFresh

“Jessica Alba wants to help improve your date nights. The actress and The Honest Company founder has teamed up with HelloFresh to bring you a new array of at-home meal kits.”

8 Clever Hot Dog Recipes To Spice Up Your Backyard Barbecue

“Here's how to make the hassle-free hot dog the star of your summer get-togethers.”

HelloFresh has launched special Mother’s Day meal kits — I tried the boozy brunch box and was impressed by the quality of the food

“HelloFresh is offering special Mother's Day meal kits so you can finally cook for her instead of the other way around.”

Need a Last-Minute Mother's Day Gift? You Need This New Box From HelloFresh

“Luckily, HelloFresh is here to save the day with its latest launch in seasonal box gifting: the Mother's Day boxes.”

HelloFresh has introduced a dinner meal kit for the holidays — we tried it and it's delicious

“If the idea of the fast-approaching holiday season is causing more heart palpitations than heart-warming feelings, fret not — HelloFresh is here to help.”

HelloFresh Head Chef Claudia Sidoti Shares Her Best Thanksgiving Recipe

“The Cheat Sheet spoke with HelloFresh Head Chef Claudia Sidoti to learn more about the new Thanksgiving box and get some of her best Thanksgiving recipes.”

HelloFresh's new Thanksgiving box makes cooking a large holiday meal a breeze

“HelloFresh has debuted a brand new Thanksgiving meal box that promises to reduce the hassle and stress of cooking a full spread with all the fixings.”

Too early to think about Thanksgiving dinner? It's never too early to think about Thanksgiving dinner

“The Thanksgiving Box by Hello Fresh went on sale Tuesday, taking the stress out of what to serve the in-laws.”

We Tried HelloFresh's New Thanksgiving Meal Kit — Here's How It Went

“The meal-kit delivery service aims to de-stress the holiday by doing the hard stuff for you (planning, shopping, and schlepping), thereby giving you more time for the fun stuff (read: the cooking).”


How To Succeed As A Female Chef In The Male-Dominated Culinary World
“As the Head Chef and Head Recipe Developer at meal kit market leader HelloFresh, Claudia Sidoti leads a team in creating simple, delicious meals that home cooks can make in 30 minutes or less and that require little cleanup.”

Lauren Conrad's HelloFresh Menu Will Give You The LC Fix You Need This Season
“Conrad partnered with HelloFresh to create meals that you can have delivered to your doorstep.”

How to maximize space in a small NYC kitchen
“Millennials love their kitchens: 35 percent consider the kitchen the most important room in the house, according to a recent national survey of millennial homeowners and home seekers by HelloFresh.”

HelloFresh head chef Claudia Sidoti dishes on meal prep and life prep.
“5 Things I Wish Someone Told Me Before I Became a Chef.”

The Surprising Kitchen Amenities Millennial Newlyweds Are Obsessing Over
“Here’s how young homeowners want to stock their brand-new kitchens, according to this recent survey.”

Kitchen Essentials of a Professional Chef: At Home with Claudia Sidoti
“Currently, Sidoti is head chef and recipe developer at HelloFresh, where she brings her broad and unique knowledge of all things delicious to their monthly meal kits.”

HelloFresh Head Chef Shares Easy Recipes for When You Have No Time to Cook at Home
“The Cheat Sheet spoke with Claudia Sidoti, head chef and recipe developer at HelloFresh, to learn how to prepare quick, healthy meals when you have little time to cook at home.”

This Is The Ultimate Dream Kitchen, According To Millennials
“Do you agree with these results?!”

Millennials Are Obsessed with These Four Kitchen Trends
“A new survey reveals these youngsters' must-haves in their home cooking quarters.”

I Tried HelloFresh's New Dinner 2 Lunch Meal Kit — Here's How It Went
“HelloFresh Dinner 2 Lunch review”

4 Clever Tricks That’ll Help Jazz Up Your Leftovers, Courtesy of HelloFresh
“The meal delivery company HelloFresh has a couple tricks to turn tonight's dinner into a lunch you'll actually look forward to eating.”

HelloFresh Rolls Into Nearly 600 Grocery Stores
“HelloFresh is moving beyond the doorstep.”

HelloFresh to sell meal kits in grocery stores
“HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business.”

HelloFresh Is Making Meal Prep So Much Easier with Their New Dinner 2 Lunch Option
“The new menu offer takes all the guesswork out of the equation.”

HelloFresh’s newest feature could cut your lunch costs in half
“Meal-kit company HelloFresh is attempting to change up the lunchtime routine — and the associated costs — with its new Dinner 2 Lunch feature.”

9 simple organization tools to declutter any kitchen
“Organizing experts and chefs share their tips and tricks!.”

HelloFresh Taps Spoiler Alert to Cut Food Waste by 65%
“In less than a year, international meal kit player HelloFresh has reduced its land-fill bound waste by 65% with the help of Boston-based startup Spoiler Alert, a software and professional services startup that helps food businesses manage unsold inventory.”

How to Become a Recipe Developer
“How Claudia Sidoti went from NYC’s youngest female restaurant owner to HelloFresh’s recipe developer.”

This HelloFresh Review Confirms 'Bachelor' Stars Totally Know Their Food – EXCLUSIVE
“What is it about these boxes that gets Bachelor stars hooked? This HelloFresh review focuses on the simple, accessible approach to cooking that may draw in those busy TV stars.”

HelloFresh Is Going To Start Offering Keto-Friendly Meal Kits
“Prepping for the trendy diet just got way simpler.”

Food For Thought: How HelloFresh Is On A Mission To Make Us Less 'Hangry' After Work
“What’s driving their retention and impressive growth?”

HelloFresh Acquires Organic Meal-Kit Startup Green Chef
“HelloFresh has acquired Green Chef, the organic meal-kit startup geared towards vegan, gluten-free, and Paleo diet eaters.”

How This German Meal-Kit Company Discovered Its 5 Most Popular Eats
“This popular meal-kit company turned customer feedback into delicious results.”

Hello Fresh teams up with community based food rescue to donate meals
“Table to Table will deliver meals through several organizations that help underserved communities”

Learn How One Simple, Yet Unexpected Change Helped HelloFresh Boost Its Sales
“In our latest episode for 'Problem Solvers' Ed Boyes of HelloFresh shares how a whole lot of experimentation and data collection helped improve customer retention.”

New HelloFresh TV Ads Feature Real Customers
“HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.“

HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook
“These quick and easy meals are perfect for home chefs on a time crunch“

HelloFresh Thought People Wanted Beautiful Food. They Didn't
“After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.“

Press Releases

HelloFresh Steps Up Fight Against Climate Change and Reveals Results of Global Food Waste Study

Study Finds that HelloFresh Meal Kits Generate 21% Less Food Waste Than Traditional Grocery Shopping

HelloFresh Announces Plans to Offset 100 Percent of Its Carbon Emissions

Leading Meal Kit Company Partners with Terrapass to Reduce Its Environmental Impact While Helping to Fight Climate Change

HelloFresh Launches Its First-Ever Thanksgiving Box

Includes turkey, plus recipes and ingredients for holiday favorite sides, sauces, and desserts for up to 10 people

HelloFresh Acquires SQF-Certification (Safe Quality Food) Nationwide Across Production Facilities

HelloFresh SE (HFG) is now SQF-certified (Safe Quality Food) nationwide with two new certifications for its Newark, New Jersey and Richmond, California production facilities

HelloFresh Launches Retail Product Line, Broadening Access to Fresh and Everyday Meal Solutions

HelloFresh available at 581 locations this month, more retailers throughout 2018

Cook It Once, Eat It Twice: HelloFresh Launches Dinner 2 Lunch™

Meal Kit Leader Introduces Modern-Day Solution to Lunch Planning

HelloFresh Acquires Green Chef

HelloFresh to offer organic vegan, gluten-free, Keto and Paleo meal plans


HelloFresh Names Claudia Sidoti Head Chef and Head of Recipe Development
Former Food Network Test Kitchen Director Brings 30 Years of Experience To Leading Meal Kit Company

HelloFresh Accelerates Hiring to Expand IT and Tech Team
Plans to Hire 100+ New HelloTech Team Members to Drive Innovation

HelloFresh Taps Tobias Hartmann as President of North America and Management Board Member
Meal Kit Company on Hiring Sprint to Support Rapid Growth of U.S. Business

Less Chopping, More Enjoying: HelloFresh Launches 20-Minute Meals
Meal Kit Company Announces Delicious New Recipes with Minimal Prep and Clean-Up Time

HelloFresh Uncorks New Wine Delivery Service
HelloFresh offers customers monthly wine subscriptions complete with pairing suggestions, tasting notes, and flavor profiles.

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Ed Boyes

Chief Executive Officer, HelloFresh US
Named Forbes Europe’s “30 Under 30” in 2017, Boyes co-founded HelloFresh UK in 2012 before joining HelloFresh US as CEO in 2016. Prior to joining HelloFresh, he worked in management consultancy at Booz & Company. The sheer challenge of bringing the concept of delivering step-by-step recipes and ingredients to users initially attracted him to the HelloFresh business, with the goal of making a difference to customers’ lives by creating an experience that enables them to live better and healthier while embracing the fun of home cooking.

    Uwe Voss

    Chief Operations Officer & Managing Director, HelloFresh US
    Prior to joining the company in 2016, Uwe worked as an Associate Principal at McKinsey & Company Chicago where he focused on serving clients on a variety of topics including Strategy & Corporate Finance, Operations and Marketing & Sales.

      HelloFresh Group Contact

      Saskia Leisewitz
      Corporate Communications

      Lukas Schunkert
      Investor Relations