Beyond the Box advances Hellofresh’s mission of changing the way people eat, forever. Our objective is to target a broken food system and ensure that fresh food is available and accessible to those experiencing food insecurity and to anyone in their time of need.
Addressing hunger and helping those facing food insecurity is a responsibility we take seriously. Our teams work diligently to get fresh, healthy food to those who need it most, starting with our local communities where we live and work.
In 2019, HelloFresh donated over 2.5 million meals
In 2020, HelloFresh donated 4.4 million meals
We are grateful to our partners who help us feed our local communities:
Meals with Meaning was launched in 2020 to provide free meal kits to individuals experiencing food insecurity in America. Each kit contains HelloFresh ingredients and step-by-step recipe cards to make wholesome, home-cooked meals. We work directly with local community organizers who volunteer their time to pack and deliver these boxes right to people’s doorsteps.
HelloFresh customers can help power our ongoing Beyond the Box efforts by adding “Meals with Meaning” to their HelloFresh Market menu selection. This option is offered each week as part of our Extras menu, allowing customers to give the gift of nourishing meals to food-insecure households. Just go to the “HelloFresh Market” section of your menu page and select “Meals with Meaning.” You can also opt to “Donate your Box” on a skip week, (you must be signed in via desktop to do so) and it will contribute funds to the program.
We are committed to helping our communities, especially when it comes to addressing hunger and supporting those facing food insecurity. Our focus is on increasing accessibility to fresh, nutritious food—currently through bulk food donation partnerships with food rescue organizations near where our operations reside. We welcome aligned missions and organizations to apply for support through our GrantsConnect portal. Our team will review your proposal, and if we’re able to support your request for assistance, a team member will contact you.