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RETAIL MEDIA: REACH
1MM+ GROCERY DECISION 
MAKERS EVERY WEEK

Reach mealtime decision makers where it matters most: the kitchen.
Reach mealtime decision makers where it matters most: the kitchen.
WHAT WE OFFER

WHAT WE OFFER

HOW IT WORKS

HOW IT WORKS

WHY PARTNER WITH HELLOFRESH RETAIL MEDIA?

Reach millions of active,
 high-intent subscribers who are 
already in “meal mode.”
From awareness to trial to conversion — 
our omni-channel approach delivers 
measurable results.
Your brand appears alongside the world’s #1 meal kit, where trust, taste, and 
discovery intersect.
Thoughtful placements that feel like an enhancement, not an interruption—seamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.

CASE STUDY VIA KANTAR RESEARCH

Strong Purchase Intent Impact
Overall purchase intent increased by +34%, with an even stronger response among women (+41%), a key audience for household purchase decisions.
Significant Awareness Lift
Combined online and offline exposure delivered a substantial increase in product awareness, driving a +36% lift among exposed consumers..
Meaningful Gains in Brand Equity
Using Kantar’s predictive Brand Equity framework, the campaign drove a +31% increase in mental availability and brand salience—indicating stronger long-term brand impact beyond the campaign window.

BECOME A HELLOFRESH
PARTNER TODAY

Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.
Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.

Frequently Asked Questions