RETAIL MEDIA: REACH 1MM+ GROCERY DECISION MAKERS EVERY WEEK
Reach mealtime decision makers where it matters most: the kitchen.
Reach mealtime decision makers where it matters most: the kitchen.
WHAT WE OFFER
HOW IT WORKS
WHY PARTNER WITH HELLOFRESH RETAIL MEDIA?
Reach millions of active, high-intent subscribers who are already in “meal mode.”
From awareness to trial to conversion — our omni-channel approach delivers measurable results.
Your brand appears alongside the world’s #1 meal kit, where trust, taste, and discovery intersect.
Thoughtful placements that feel like an enhancement, not an interruption—seamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.
Reach millions of active, high-intent subscribers who are already in “meal mode.”
From awareness to trial to conversion — our omni-channel approach delivers measurable results.
Your brand appears alongside the world’s #1 meal kit, where trust, taste, and discovery intersect.
Thoughtful placements that feel like an enhancement, not an interruption—seamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.
CASE STUDY VIA KANTAR RESEARCH
Strong Purchase Intent Impact
Overall purchase intent increased by +34%, with an even stronger response among women (+41%), a key audience for household purchase decisions.
Significant Awareness Lift
Combined online and offline exposure delivered a substantial increase in product awareness, driving a +36% lift among exposed consumers..
Meaningful Gains in Brand Equity
Using Kantar’s predictive Brand Equity framework, the campaign drove a +31% increase in mental availability and brand salience—indicating stronger long-term brand impact beyond the campaign window.
BECOME A HELLOFRESH PARTNER TODAY
Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.
Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.
Frequently Asked Questions
We partner with CPG and FMCG brands that strategically align with our customers’ needs—from pantry staples and beverages to wellness, lifestyle, and home goods.
We offer full-funnel solutions, including in-box physical media, recipe sponsorships, digital media placements (email, push, social), and marketplace commerce opportunities.
We provide detailed, post-campaign reporting with engagement, reach, and conversion metrics tailored to your specific program objective and ROI targets.
We connect with consumers in the most valuable, trusted environment—their kitchen at mealtime—when purchase intent and open-mindedness are at their highest.
Please fill out our contact form or email retailmedia@hellofresh.com, and our dedicated partnerships team will reach out within 48 hours.