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RETAIL MEDIA: REACH
1MM+ GROCERY DECISION 
MAKERS EVERY WEEK

Reach mealtime decision makers where it matters most: the kitchen.
Reach mealtime decision makers where it matters most: the kitchen.

HelloFresh Retail Media connects brands with one of the most valuable audiences in commerce : consumers at the exact moment they’re planning, cooking, and enjoying their meals. We help CPG and FMCG partners reach highly engaged, purchase-ready households through creative, measurable campaigns that drive awareness, trial, and conversion.

Whether you’re launching a new product, building brand love, or driving retail lift, HelloFresh provides a full-funnel platform to bring your brand to the table—literally.

WHAT WE OFFER

WHAT WE OFFER

In-box sampling & inserts: deliver trials directly to homes. You get 100% SOV.

Recipe sponsorships: align your brand with what’s on the menu.

Digital touchpoints: amplify reach through email, push notifications, influencer, and social.

Commerce integrations: drive purchase and repeat.

HOW IT WORKS

HOW IT WORKS

Step 1: Connect
Work with our Retail Media team to align your campaign with our audience insights, seasonal moments, and meal occasions.

Step 2: Build Your Program
Choose from our suite of omni-channel solutions.

Step 3: Measure & Optimize
Track performance through real-time reporting and insights, designed to measure engagement, awareness, and conversion.

WHY PARTNER WITH HELLOFRESH RETAIL MEDIA?

Whether your goal is to drive sales, expand your reach, or engage new audiences, our diverse partnerships are designed to support your success.
Reach millions of active,
 high-intent subscribers who are 
already in “meal mode.”
From awareness to trial to conversion — 
our omni-channel approach delivers 
measurable results.
Your brand appears alongside the world’s #1 meal kit, where trust, taste, and 
discovery intersect.
Thoughtful placements that feel like an enhancement, not an interruption—seamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.

CASE STUDY VIA KANTAR RESEARCH

Strong Purchase Intent Impact
Overall purchase intent increased by +34%, with an even stronger response among women (+41%), a key audience for household purchase decisions.
Significant Awareness Lift
Combined online and offline exposure delivered a substantial increase in product awareness, driving a +36% lift among exposed consumers..
Meaningful Gains in Brand Equity
Using Kantar’s predictive Brand Equity framework, the campaign drove a +31% increase in mental availability and brand salience—indicating stronger long-term brand impact beyond the campaign window.

BECOME A HELLOFRESH
PARTNER TODAY

Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.
Ready to get your brand on the menu and drive measurable conversion? 👉 Contact our Retail Media team to start your partnership today.

Frequently Asked Questions