RETAIL MEDIA: REACH 1MM+ GROCERY DECISION āØMAKERS EVERY WEEK
Reach mealtime decision makers where it matters most: the kitchen.
Reach mealtime decision makers where it matters most: the kitchen.
WHAT WE OFFER
HOW IT WORKS
WHY PARTNER WITH HELLOFRESH RETAIL MEDIA?
Reach millions of active,⨠high-intent subscribers who are āØalready in āmeal mode.ā
From awareness to trial to conversion ā āØour omni-channel approach delivers āØmeasurable results.
Your brand appears alongside the worldās #1 meal kit, where trust, taste, and āØdiscovery intersect.
Thoughtful placements that feel like an enhancement, not an interruptionāseamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.
Reach millions of active,⨠high-intent subscribers who are āØalready in āmeal mode.ā
From awareness to trial to conversion ā āØour omni-channel approach delivers āØmeasurable results.
Your brand appears alongside the worldās #1 meal kit, where trust, taste, and āØdiscovery intersect.
Thoughtful placements that feel like an enhancement, not an interruptionāseamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.
CASE STUDY VIA KANTAR RESEARCH
Strong Purchase Intent Impact
Overall purchase intent increased by +34%, with an even stronger response among women (+41%), a key audience for household purchase decisions.
Significant Awareness Lift
Combined online and offline exposure delivered a substantial increase in product awareness, driving a +36% lift among exposed consumers..
Meaningful Gains in Brand Equity
Using Kantarās predictive Brand Equity framework, the campaign drove a +31% increase in mental availability and brand salienceāindicating stronger long-term brand impact beyond the campaign window.
BECOME A HELLOFRESH PARTNER TODAY
Ready to get your brand on the menu and drive measurable conversion? š Contact our Retail Media team to start your partnership today.
Ready to get your brand on the menu and drive measurable conversion? š Contact our Retail Media team to start your partnership today.
Frequently Asked Questions
Ā We partner with CPG and FMCG brands that strategically align with our customersā needsāfrom pantry staples and beverages to wellness, lifestyle, and home goods.
We offer full-funnel solutions, including in-box physical media, recipe sponsorships, digital media placements (email, push, social), and marketplace commerce opportunities.
We provide detailed, post-campaign reporting with engagement, reach, and conversion metrics tailored to your specific program objective and ROI targets.
We connect with consumers in the most valuable, trusted environmentātheir kitchen at mealtimeāwhen purchase intent and open-mindedness are at their highest.
Please fill out our contact form or email retailmedia@hellofresh.com, and our dedicated partnerships team will reach out within 48 hours.