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RETAIL MEDIA: REACH
1MM+ GROCERY DECISION 
MAKERS EVERY WEEK

Reach mealtime decision makers where it matters most: the kitchen.
Reach mealtime decision makers where it matters most: the kitchen.
WHAT WE OFFER

WHAT WE OFFER

HOW IT WORKS

HOW IT WORKS

WHY PARTNER WITH HELLOFRESH RETAIL MEDIA?

Reach millions of active,
 high-intent subscribers who are 
already in ā€œmeal mode.ā€
From awareness to trial to conversion — 
our omni-channel approach delivers 
measurable results.
Your brand appears alongside the world’s #1 meal kit, where trust, taste, and 
discovery intersect.
Thoughtful placements that feel like an enhancement, not an interruption—seamlessly integrated into the HelloFresh experience.
Proprietary first-party insights help optimize performance and understand what drives engagement.

CASE STUDY VIA KANTAR RESEARCH

Strong Purchase Intent Impact
Overall purchase intent increased by +34%, with an even stronger response among women (+41%), a key audience for household purchase decisions.
Significant Awareness Lift
Combined online and offline exposure delivered a substantial increase in product awareness, driving a +36% lift among exposed consumers..
Meaningful Gains in Brand Equity
Using Kantar’s predictive Brand Equity framework, the campaign drove a +31% increase in mental availability and brand salience—indicating stronger long-term brand impact beyond the campaign window.

BECOME A HELLOFRESH
PARTNER TODAY

Ready to get your brand on the menu and drive measurable conversion? šŸ‘‰ Contact our Retail Media team to start your partnership today.
Ready to get your brand on the menu and drive measurable conversion? šŸ‘‰ Contact our Retail Media team to start your partnership today.

Frequently Asked Questions