HelloFresh SE (HFG) announced today it has acquired Green Chef, the USDA-certified organic meal kit company. HelloFresh will now offer the largest selection of meal plans for consumers, adding Green Chef’s popular organic vegan and gluten-free menus, including those plans compliant with Paleo and Keto diets.
HelloFresh has quickly become the nation’s favorite brand for providing home cooks with a fun, easy and delicious dinner experience, with curated recipes and fresh ingredients for making well-balanced meals. Green Chef will add its organic menus to HelloFresh’s product portfolio and together leverage HelloFresh’s scale and resources to continue to drive more growth with an even broader group of households.
“Our customers are at the center of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans,” said Tobias Hartmann, President for North America at HelloFresh. “HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”
“We were the first certified organic and gluten-free meal kit company in the U.S., an important distinction to consumers who are committed to eating organically or are sensitive to gluten. With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier,” said Michael Joseph, Chief Executive Officer of Green Chef.
The acquisition of Green Chef will drive synergies for operations, logistics, and procurement. HelloFresh will gain its first office and production facility in the state of Colorado and integrate Green Chef into its operations and culinary teams. Both companies share a strong vision on the important values associated with food quality and safety, sourcing the freshest ingredients and sauces, using sustainable packaging and pursuing a data-driven approach to meeting and exceeding customer expectations throughout their entire experience.
Terms of the agreement were not disclosed.